Understanding your market is essential for every strategic consultant or entrepreneur. You can read about it in books/articles and gather information from hear-say. But if you really want to comprehend all its needs and challenges, there's only one thing to do: dive deep into the market and find the answers on the ground. Being at the start of my new venture with Betterpreneurs, that's exactly what I'm about to do.
On a quest: In 8 weeks I'm going to visit as many impact entrepreneurs, investors and beneficiaries in Africa as I can to gain a better understanding of their needs and dreams.
That's not all. I will use a universal means of transport that is very eco-friendly and brings me in close contact with the surrounding: the bicycle. Meaning I will cover more than 2000 km comprising 5 African countries: Ghana, Rwanda, Uganda, Kenya and Tanzania. Starting 13 October and finishing 2 December 2019. Along the way I'll be accompanied by co-riding colleagues and friends, contributing with new perspectives and colourful moments.
Strategists on a bicycle: Brilliant or Crazy?
Brilliant because we're emerging and getting a better understanding of the market and local life. Or crazy: imagine all the time it takes to reach a Betterpreneur, the lack of bicycle lanes, the reputation of a cyclist in general, unforeseen encounters but also finding somewhere to sleep...
This weekend my first co-rider (also known as my wife) started searching the web for places to sleep between Accra and Kumasi. After searching for a while she said: ‘It seems that there are NO hotels at all!’ Reassuringly I responded: 'There will probably be more than enough hotels, but they're merely not all on the web. And if we don't find a hotel nearby, we can always ask for a homestay.'
About 15 minutes later she came back and said: 'Now, I found one… We will need to report ourselves at the petrol station… The hotel is right behind it. USD 3 per night. I wonder how it will look......’
'That sounds good', I told her trying to look as convincingly as I could.
Do you want to see what happens on our Betterpreneurs Cycling Quest in Africa 2019 and read about the special places to sleep, experiencing local life & needs and above all: see the amazing work and challenges of entrepreneurship in Africa? Bring a little brilliance and craziness in your daily life and subscribe yourself below.
We will share short vlogs (taking up no more than 2 minutes of your valuable time) and write stories occasionally. Of course we're excited to hear your thoughts and ideas as well, so feel free to leave comments.
PS. Please note that you will receive an email to confirm your subscription and be aware it might end up in your unwanted mailbox the first time.